Effective Date: December 28, 2025
This Privacy Policy describes how ACTION MEDIA collects, uses, and protects your personal information when you visit our website www.actionmedia.one (the "Site") and use our services.
We are committed to protecting your privacy and ensuring the security of your personal data.
1. What Data We Collect
We may collect and process the following categories of personal data:
- Personal Identification Information: Name, surname, email address, phone number, job title, and company name.
- Technical Information: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
- Usage Data: Information about how you use our Site, the pages you view, and the products and services you are interested in.
- Data You Provide: Any information you voluntarily provide to us through contact forms, email, or other communication channels, including details about your project or inquiry.
2. How We Collect Your Data
We collect data in the following ways:
- Directly from you: When you fill out forms on our Site (e.g., the form to book an audit or download materials), contact us by email, or phone.
- Automatically: When you interact with our Site, we may automatically collect technical data about your equipment and browsing actions by using cookies and similar technologies.
3. How We Use Your Data
We use your personal data for the following purposes:
- To Provide Services: To process your inquiries, prepare proposals, and fulfill our contractual obligations.
- To Communicate: To contact you, respond to your questions, and provide support.
- For Marketing and Advertising: To send you information about our services, special offers, and industry news (with your consent), and to deliver relevant website content and online advertisements to you, as well as to measure the effectiveness of the advertising we serve.
- For Analytics and Site Improvement: To analyze the use of our Site, improve its functionality, content, and user experience.
- To Comply with the Law: To fulfill legal obligations and protect our legal rights.
4. Legal Basis for Processing
Under the GDPR, we rely on the following legal bases to process your personal data:
- Performance of a Contract: To fulfill your requests, provide services, or prepare a proposal (e.g., answering your inquiry).
- Consent: To send you marketing materials, newsletters, or use non-essential cookies. You have the right to withdraw this consent at any time.
- Legitimate Interest: To ensure network security, prevent fraud, and improve our services, provided that these interests are not overridden by your rights.
- Legal Obligation: To comply with legal or regulatory requirements (e.g., tax and accounting laws in Portugal).
5. Data Sharing with Third Parties
We do not sell or transfer your personal data to third parties for commercial purposes. We may disclose your information only in the following cases:
- Service Providers: To companies that help us conduct our business (e.g., CRM system providers, email marketing services, analytics platforms). All are obligated to maintain the confidentiality and security of your data.
- As Required by Law: If we are required to disclose your data in accordance with applicable law or at the request of government authorities.
- Advertising and Analytics Partners: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain services and those of our partners. Specifically, we use Google Analytics and Google Ads.
6. Data Storage and Retention
We take all necessary technical and organizational measures to protect your personal data from unauthorized access, alteration, or destruction.
Retention Periods: We retain your personal data only as long as necessary:
- Marketing contacts: Until you unsubscribe or withdraw your consent.
- Client/Contract data: For the duration of our business relationship and up to 10 years thereafter, as required by Portuguese tax and accounting laws.
- Inquiries: For up to 2 years after the last interaction if no contract is signed.
7. International Data Transfers
We primarily process data within the European Economic Area (EEA). However, some of our service providers (e.g., Google, email marketing platforms) may process data in the United States or other countries outside the EEA.
We ensure that such transfers are compliant with GDPR regulations by relying on adequacy decisions by the European Commission (such as the EU-US Data Privacy Framework) or Standard Contractual Clauses (SCCs), which guarantee a high level of data protection.
8. Your Rights
Under the GDPR, you have the right to access, rectify, erase, restrict processing, object to processing, and request data portability. To exercise these rights, please contact us.
9. Cookie Policy
Our Site uses cookies to improve your user experience, analyze traffic, and personalize content and ads. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for the Site to function properly.
- Analytics Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our Site (e.g., Google Analytics).
- Marketing Cookies: Used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
Your Choices and Opt-Out: You can manage your cookie preferences at any time through our website’s Cookie Settings (via the banner). Additionally, you can opt-out of Google's use of cookies or device identifiers specifically for personalized advertising by visiting Google's Ads Settings. You may also control cookies through your browser settings.
10. Changes to This Privacy Policy
We may update this Policy from time to time. The new version will be published on this page with the updated effective date. We recommend that you check this page regularly for any changes.
11. Contact Information
If you have any questions about this Privacy Policy or our data processing practices, please contact us:
ACTION MEDIA
Email: privacy@actionmedia.one
Address: Lisbon, Portugal
